We're only renting the space and now it starts to be clear.

Your connections don't see your posts anymore? Yeah, the platform had better suggestions for them.

Less pages listed on Google? Yep, they changed the algorithm, and the pages that stay online will make less views anyway because the AI will summarize your content.

I sometimes talk to people who launch their company/project and they want to know the playbook for online growth. The truth is that what was working in 2023 doesn't work anymore due to algo changes.

I refused to play the algorithm's game. Be it here or on other platforms, the trend is clear: the less it makes you really think, the more it gets views. Provokative, infuriated, virtue signaling posts work a lot. Introduce some nuance and enjoy the silence.

Dropping a very basic checklist will get you more likes than one piece of advice with a much deeper impact.

In this context, the best course of action I can think of and still recommend is diversification. Not relying significantly on a few sources of traffic for projects to get visibility, especially if these sources are called Google or Linkedin.