Running a small bootstrapped company means you can’t do everything.

It sounds ideal to sell globally, be present on all local markets, add yet another offer, and all additions that we love to think are only a plus in the mix.

But what we fail to see is the cost of some actions.

Selling to some jurisdictions means having to deal with bureaucratic processes, which might be too much of a burden for a company of your size.

In this case, either you find a workaround or you decide to close the doors to this jurisdiction.

Accepting everything, and especially the processes that take a heavy toll on the organization, puts the company at risk of a slow death.

It kills momentum, motivation, energy for doing the right things.

Sometimes, the best thing is to say no to things that aren’t reasonable (for your size and resources), and be fine with defining better limits to what you can currently do.